A screen doesn’t care what it shows any more than a sheet of paper cares what’s printed on it. Screens are aesthetically neutral, so the looks of things are not a part of their grain. Sorry, internet. If you want to make something look flat, go for it. There are plenty of reasons to do so. But you shouldn’t say you made things look a certain way because the screen cared one way or the other.

What Screens Want by Frank Chimero

Finally getting around to reading this gem from the end of last year.