We used to have a map of a frontier that could be anything. The web isn’t young anymore, though. It’s settled. It’s been prospected and picked through. Increasingly, it feels like we decided to pave the wilderness, turn it into a suburb, and build a mall. And I hate this map of the web, because it only describes a fraction of what it is and what’s possible. We’ve taken an opportunity for connection and distorted it to commodify attention. That’s one of the sleaziest things you can do.
Like a service? Make them charge you or show you ads. If they won’t do it, clone them and do it yourself. Soon you’ll be the only game in town!
Instead of targeting devices or thinking about mobile vs. desktop, you design so that your design works in a continuum of screen sizes. A sidebar might move to the bottom on a small-enough screen, for instance. Sounds totally sensible, and avoids all these junky “mobile experiences” that are so detestable.
If you’re not paying for something, you’re not a customer; you’re the product being sold