Threadless is redrawing the boundaries of the possible in apparel. It is how production and consumption are organized — not merely how goods and services are bought and sold — that makes Threadless so radical.

$10 threadless teesImage by churl via Flickr

Why Ideals are the New Business Models – Umair Haque – HarvardBusiness.org

Rafer sez:
Building value is almost always about the channel and never about the technology. The most obvious business opportunities are, in the order they generally hit most segments:

  • If there is no disclipined, repeatable distribution, create some;
  • If the distribution is low/no value add, existing only by opacity or regulation, then shine a very bright light on it; and finally
  • Distribute its control back to the makers of the goods.

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