Threadless is redrawing the boundaries of the possible in apparel. It is how production and consumption are organized — not merely how goods and services are bought and sold — that makes Threadless so radical.
Image by churl via Flickr
Building value is almost always about the channel and never about the technology. The most obvious business opportunities are, in the order they generally hit most segments:
- If there is no disclipined, repeatable distribution, create some;
- If the distribution is low/no value add, existing only by opacity or regulation, then shine a very bright light on it; and finally
- Distribute its control back to the makers of the goods.