Do the MySpace Math
If you’re paying a company to send you a tear sheet at the end of a several month engagement, you’re totally doing it wrong. Find a solution where you have the ability to respond while the campaign is happening.
Full disclosure: I work for a company that provides a solid alternative.
Loren Weisman sez: “Seriously. It’s time for some artists to get a clue about social networking sites, specifically MySpace and play counts, page views and friends. It has gone from ridiculous to completely freaking insane.
For those of you who might not be aware, there are a number of artists out there that actually spend money on “marketing firms,” as they have been calling themselves, to get more Myspace hits, friends and plays. This is foolish. This does nothing positive for these artists’ careers…”