gateway rules

I wouldn’t normally comment on what a computer company is doing to market itself, but Gateway is going the extra mile. They even have a section of their site dedicated to your rights as a consumer, as it relates to the copying and distribution of music in digital form.

You think Apple‘s “Rip. Mix. Burn” campaign got Hillary Rosen’s panties in a bunch? In an attempt to rebut Gateway’s stance and information, she offered this pathetic response:

“The Gateway commercial is fun, but their website is nothing but a gateway to misinformation. No one has proposed anything that would ‘prevent all digital copying.’ If Gateway truly believed that illegal copying hurts all artists and labels who make the music we enjoy, they wouldn’t be relying on these misleading scare tactics — they’d be working with us to find a solution to the piracy problem. If only they would devote a little bit of the millions of dollars they’re spending on this ad campaign to help stop illegal downloading…but that wouldn’t help them sell more CD burners, would it?”

Hillary, I really wonder if you even know what fun is. No one has proposed anything that would prevent all digital copying?! You must be joking. Gateway doesn’t want to hurt the artists, they’re just making a business out of your own scare tactics. Essentially, you have handed them (and any other company that wants to follow suit) a nice marketing plan.

If working with you means crippling the computers people use and not the CDs, why would they want to do something like that? So you can wipe your hands just-clean-enough so people don’t notice the blood under your finger nails? Pu-lease! Hillary, darling, do share with the class just how Gateway (or anyone) can help stop the copying of music.

I’ve said it once, and I’ll say it again and again, you are fighting a losing battle. You won’t win. And if you don’t believe me, just ask Mark.