Nicki Bluhm’s Van Session Covers and the 1% Youtube Rule for Artists


What you’re seeing above is a great music video cover by Nicki Bluhm and the Gamblers of the Hall & Oates classic I Can’t Go For That. The band has been recording from the dashboard of its tour van for some months, presumably between traveling from show to show. These great performances have been dubbed the “Van Sessions,” have been posted to Youtube and nicely curated into a playlist here. If you’ve seen it before, you’re in good company: This video hit the Internets on March 23, 2012 and has steadily been racking up views thanks to posts on, shares among friends on Facebook, showing up on Buzzfeed,, and, among many others. You can see these stats (if the uploader makes them available) from video’s Youtube analytics, the little bar graph button under the video.

The 1 % Rule of Youtube Music Videos

We’ve talked about it before, but by 2010 analytics, Youtube is the number one place people discover music online. If you’re an music artist and your music isn’t on Youtube, you’re making it hard for listeners / viewers to find you, and maybe even frustrating your fans. In our Nashville Rock Your Net workshops, we’ve talked about ways for artists to…

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Nicely done!