- 57 percent of the respondents indicated that they most often relied on radio or word of mouth to learn about new music; 14 percent indicated that they relied on mainstream media
- 59 percent identify music as playing a key role in their social life
- 40 percent are interested in finding new ways to discover new music
- 40 percent have more than 1,000 songs (tracks) in their personal music library
- 44 percent listen to music at work
- 82 percent identified radio as the greatest single influence of their music listening
- 82 percent feel that the music industry is doing an average to poor job in their ability to identify good music
- 44 percent rate their friends as good or excellent at identifying good music