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Over the past week or so I have had no less than a dozen people ask me the same question, “how do you find out about stuff?” One of the things that I preach to my staff at Topspin is to never answer a question for one person. Chances are if someone asks you a question, there are others who probably want to know the answer as well. Now it’s time for me to take my own advice.
The short answer is, I don’t find good stuff. I follow other people that find good stuff.
The important thing is that the good stuff is almost always pushed to me, which means I don’t spend nearly as much time as other people pulling the stuff. It’s an important distinction and it allows me to be on top of good stuff without a lot of effort. I could be a lot better about sharing stuff and I’ve recently employed Buffer to help with that.
Here’s how I do it:
Follow smart people on Twitter and Tumblr. Follow the tastemakers and smartest people in your industry in both applications and check out the people that they follow. Services like Curate.me and News.me will work a lot better and help you cut through the noise.
Finally, make sure you’re not just pulling all the time. Push to your networks as well and let people know about the awesome stuff you find. Chances are you have an audience that knows less than you do and wants to know more.
How do you find good stuff?
Exceptional video. A subject I think a lot about. It re-enforces the need for human-based filters. It’s likely going to be a while before the machines get it right.