The damage here isn’t that a bunch of people need to figure out how to delete an album1 that they got for free and are now whining about. It’s that Apple did something inconsiderate, tone-deaf, and kinda creepy for the sake of a relatively unimportant marketing campaign, and they seemingly didn’t think it would be a problem.
Tag: marketing
Show Business: Marketing for Those That Hate Marketing
Show Business: Marketing for Those That Hate Marketing
A lot of indies don’t want to market their games and I tend to agree with them. Marketing is a bad word and a shitty thing. It has been selling us stuff our whole lives. When I see a billboard yelling at me to try the new CrunchMeatwich 5000 for just $2.99, I clench up. Most of us do when we’re…
Just as applicable to music artists. Terrific read. /via
#BePresent: How Topspin Media Tackles Customer Support on Twitter
#BePresent: How Topspin Media Tackles Customer Support on Twitter
A little interview I did.
Topspin Tumblr: New Music Recommondation Pilot Program at Topspin
Topspin Tumblr: New Music Recommondation Pilot Program at Topspin
We have extensive data that suggests that if fans purchase or download music from one artist, they are very likely to be interested in offers from other related artists. So we’re testing a feature that monitors the purchase history of select Topspin artists to recommend other artists that their fans might also like.
We’re doing some cool new things at Topspin to further help artists.
Topspin Tumblr: Free Downloads Get You Emails, Twitter Followers & Facebook Likes
Topspin Tumblr: Free Downloads Get You Emails, Twitter Followers & Facebook Likes
In early September, Topspin released a new product called GoDirect. Since then, thousands of you have signed up and taken control of your page on MTV. And a bunch of you have written in or hit me on Twitter to give us feedback, suggest features and generally ask, what else can I do?
Facebook is pretty much useless for musicians at this point.
Facebook is pretty much useless for musicians at this point.
Great post on how and why Facebook is rendering itself more and more useless by the day. (Also note the fact that photos are ranked as “more important” than text-only posts, one big reason why the whole place looks like a goddamn bumper-sticker factory these days. SORRY FOR LIKING WORDS, MARK ZUCKERJERK.)
Five Mistakes Band & Label Sites Make | 43 Folders
Five Mistakes Band & Label Sites Make | 43 Folders
From 2004 and still relevant.
Topspin Tumblr: A New Alliance and Important Updates
Topspin Tumblr: A New Alliance and Important Updates
It’s been some time since we’ve sent any updates about Topspin Fulfillment. We have some updates to the service we offer our integrated fulfillment customers and some exciting news that’s going out tomorrow, so we wanted to make sure you had all of this information in one place. This is all…
Pretty exciting news for our customers and the incredible benefits that come along with Topspin Integrated Fulfillment. No one else on the planet is bringing more opportunity to artists. Man, I love what I do for a living!
Steven Colbert talks to Jack White about stuff and it’s funny.
(Source: http://media.mtvnservices.com/)
Musicians are moving from making a dollar a listener from CDs to hundreds of dollars a true fan in collectibles and concert tickets–things they can only deliver because they know who their best customers are.