One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.
– Gabe Newell, co-founder of videogame company Valve, which publishes Portal and Half-Life via AllThingsD (via marksbirch)
Someone who gets it.
100% true. iTunes and Steam both prove it. DRM is a shitty product – always has been and always will be – because the actual entertainment piece attached to the DRM inherently suffers for its inclusion.
Bottom line: your anti-piracy product only serves to demonstrate the appeal of piracy.