Enjoy Twitter More By Unfollowing Everyone

In this post I’m going to walk you through how to unfollow everyone and use Twitter Lists as a way to not only enjoy Twitter more, but to hopefully spend less time endlessly scrolling through your Home feed.

Since the pandemic began, I’ve tried to be more aware of my mental health. I spend a lot of time reading online and that has only increased since the pandemic started. Twitter has been the single most valuable resource available for keeping up with the progress being made on the pandemic. Twitter has allowed me (and the rest of the world) direct access to the scientific and medical community that are working on the pandemic. Because everyone in the world has that access, there’s also a lot of noise. It wasn’t long before I realized the noise was negatively impacting my mental health and short of quitting Twitter altogether, the fasted way to cut down on the noise was to unfollow everyone. On June 15 I did just that.

It’s a thing I have done on several occasions over the fourteen years I’ve been on Twitter. Every other time I did it, I would simply start over with a clean slate. This time was different. Over the past year I have been using Twitter Lists more frequently and figured I could unfollow everyone and switch to using lists exclusively. In a very short time, Twitter became an entirely different experience for me. I haven’t followed a single account since I unfollowed everyone, at least not in the traditional sense. I have, however, added a lot of accounts to the various lists I have.

Lists are an often overlooked and powerful feature that Twitter seems to under-emphasize. I don’t have much insight into the number of people that use lists or how they use them. I suspect it’s a small, nerdy cohort of people. I have a few public lists, but the vast majority of my own lists are private and they’re typically topics that reflect my interests or things I want to learn more about — productivity, COVID-19, technology, music, infosec, privacy, activism, etc. The best part of using lists is I see everything I want to see, in chronological order (if I choose), and almost nothing I don’t (including ads), unless I’m browsing the Home feed. This is how most people use Twitter and I think it’s how Twitter wants people to use its service.

The vast majority of people on Twitter are not going to take the time to curate and create lists, though to Twitter’s credit they make it pretty easy to build them. If you’re using Twitter in a browser, they even go so far as to suggest other people to add to your lists based on who is already on the list you are browsing.

Simply put, lists make the Twitter experience a lot better.

If you feel like Twitter isn’t working for you, find that it’s bringing up negative emotions and is otherwise having a negative impact on your mental health, I highly recommend unfollowing everyone and starting over with lists. Simply put, lists make the Twitter experience a lot better. I know the thought of unfollowing everyone can feel overwhelming. I’ve definitely felt that way too. I had moments of major hesitation, especially the first time I did it, but each time I hesitated less and this time I didn’t hesitate at all. I was so convinced lists were going to provide a better experience and they absolutely have. It has been so helpful, I decided to document how I did it so others could give it a try.

While it’s only two steps (with some sub-steps), I suggest reading all the way through the instructions, carving out some time for yourself and start working through the process. If you get stuck at any point, send me a DM and I’ll give you a hand.

Step 1: Make a list of accounts that make you feel good

I’m going to make some assumptions about your familiarity with Twitter Lists functionality. You may want to read through Twitter‘s easy-to-follow instructions in advance of starting this process.

Begin by creating a list that’s basically going to be your new Home feed. In my case, I call this list “Fresh Start”. Add people to this list that meet the following general guidelines:

  1. You generally feel something positive when you read their tweets.
  2. Most of their tweets do not contain commentary on news or current events (create a separate list for news).
  3. Most of their tweets are original and are not retweets (did you know you can disable retweets for individual accounts?).

Depending on the number of people you follow, this can be done pretty quickly or it can be done over time — come across a tweet that makes you feel good, add that account to your list. I always look at the accounts my favorite accounts follow.

Step 2: Unfollow everyone

This is a little nerdy and technical, but it’s easy if you follow the instructions step-by-step. I even made a screen recording you can watch before you start just so you know what to expect. This process should be done in a desktop browser and not on a mobile device.

  1. Open a browser tab and go to Jamie Mason’s unfollow.js project on Github. You’ll see a button that says “Raw” on the right side of the area that contains the code. Go ahead and click that button. You should just see the code in your browser now.
  2. Open a new browser tab and go to https://twitter.com/YOUR_USER_NAME/following where YOUR_USER_NAME is your actual user name on Twitter. For example, I would open a browser tab and go to https://twitter.com/bradbarrish/following.
  3. Once you’re viewing the accounts you follow, scroll down to the bottom. As you get to the bottom and you still have more followers, the page will keep loading more and more of the accounts you follow. Keep scrolling down until all of your followers are visible. Depending on the number of followers you have, this could take a little time and feel like a seemingly endless scroll. Stick with it. While you can technically skip this step, it will likely make the process more time consuming in the long run.
  4. Now that all of your followers are visible, open the developer console on your browser. How you do this is going to depend on your operating system and browser. Here’s a great article on how to do it on the three major browsers (Chrome, Firefox and Safari) on Windows and macOS. If you’ve never done this before, you might get concerned you’re going to break something. You won’t. If you skipped watching my screen recording, now would be a good time to watch, again, just so you know what to expect here.
  5. All right, you’re nearly done. Switch to the browser tab with Jamie’s code and select all (Command-A on macOS and Ctrl-A on Windows or just go to the Edit menu and select the menu option for ‘Select all’ if you’re not familiar with keyboard commands).
  6. Now that everything is selected (it should look like everything is highlighted, copy the code (Command-C on macOS, Ctrl-C on Windows or ‘Copy’ from the Edit menu).
  7. With the code copied to your clipboard, switch back to the tab that has all of your Twitter followers and click on the command line at the bottom of the developer console, paste the code (Command-V on macOS, Ctrl-V on Windows or ‘Paste’ from the Edit menu), press return on your keyboard and watch the magic happen. You may have to paste and run the code more than once, especially if you are following lots of people. Keep pasting and pressing return until everyone you follow is gone.

If you’re anything like me, it’s going to take some adjusting to not using the Home feed as your main way of interfacing with Twitter. Now is the time to start reflecting on your areas of interest so you can start creating lists for each of those interests. You can also follow public lists that other people create. When you create your own lists, you can determine if the list is public or private.

An easy starting point for your first list, aside from the one you created before you unfollowed everyone, is news. Even though I try to avoid news on Twitter, I do have a list that includes news publications, journalists, news networks and other accounts tracking current events and breaking news. It’s good to have a list that’s only for news because once you do, you can make a more conscious choice to look at news when you want and have much better control over the sources.

Congratulations, you’re now on your way to using Twitter better and hopefully being more happy doing so. My DMs are open, so if you have questions or any feedback, I’m @bradbarrish on Twitter. I’d love to hear from you. If you found this post helpful, I’d appreciate you sharing it on Twitter or elsewhere.

Thought the warm weather was going to help? Think again. Anyone want to predict what will happen when people are indoors more, say, in the fall or winter?

How I’m Using Twitter Now

Last night I decided to start tweeting again.

While I never really left Twitter completely, I largely took a break from it for the last 8 months. Last year I started being much more conscious of how I use technology and as part of that, unfollowed nearly everyone and stopped actively engaging with people on the platform. Having the distance gave me the space to think about if and how I might start using it again. So of course I made a list of rules for myself.

  1. Don’t open Twitter because you’re bored. As far as I’m concerned, the same goes for any social media app (or any other app) you open when you’re bored.
  2. Don’t keep Twitter open in a browser tab. This is like keeping Twitter on the home screen of your phone.
  3. Use Tweetbot on your iPhone and don’t place it on the home screen. Tweetbot is the best designed Twitter app you will find (for iOS), it has a chronological feed and is a pleasure to use.
  4. Tweet with positive purpose. Pretty self-explanatory. Don’t be a dick.
  5. Don’t overthink your tweets. Twitter was and is, at least to me, a platform well-suited for ephemera. I use TweetDelete.net to automatically delete my tweets after several days. I’ve seen tweets become a liability. True intent loses to perceived intent. No Thanks.
  6. Be open. Be Accessible. Leave your DMs open and respond to people, unless it’s the stalker salesperson that already emailed me and hit me up on LinkedIn.
  7. Don’t retweet often and never retweet without your own perspective or context. It’s easy to retweet and that’s by design. Use it sparingly. Use your own voice.
  8. Don’t follow a lot of people, especially people that retweet more than they tweet. Caveat: if someone is both interesting and is a habitual retweeter, turn off their retweets. I currently follow 137 people. That’s quite a few people and I should probably follow even fewer.
  9. Don’t follow people that talk a lot about themselves, news or politics. The exception here is when big, important news events are happening. I don’t need daily commentary on the news. I will go to trusted news publications for that if and when I want it.
  10. Use lists for people, topics or industries that you might want to read sometimes, but don’t want to show up in your main feed. The List feature is such a wonderful and under-utilized feature (because it’s hidden). Most of my lists are private, but I have many.

Special thanks to Patrick for a good, early morning exchange about Twitter in the Sonos office this morning. It helped me get more clear about some of my rules.

It is so easy to pile on to the news of the day and provide your own knee-jerk response. I do it in my head and that’s where it stays. This shift, especially now that I’m so much more focused on writing and contirbuting positively to the Micro.blog community, has had a positive impact in my life. Feels good.

A More Conscious Approach To Using Technology

There are two topics that have been consuming my thoughts for several months. They were largely separate in my head, but once I started writing about them I realized they were very much related to this idea of consciously using technology vs. technology using you. Something about taking control and being intentional about how you use technology in your life and the benefits that come along with it.

The first topic is one I simply refer to as technology addiction, specifically our mobile devices. Articles have been written in many mainstream publications and many more blogs have been posted about it. Explanations, proposed solutions and think pieces relating it to the destruction of society are easy to find. Simply put, it’s the idea that we’re too addicted to our mobile devices, due in no small part to app makers competing for our attention — all of it. Due to the fact that this is all a very recent phenomenon, the effects on society are largely unknown, but indicators are not painting a pretty picture, especially for teens.

My own interest in it was really born out of curiosity more than anything. I knew I spent a lot of time on my phone, but I wanted to quantify it so I could begin to figure out how to change it. I had a conversation with a well-known person in the world of technology that made me think a lot about the topic. One night at a small, group dinner in Stockholm he went on and on about how addicted we are to our phones and that the major phone manufacturers, namely Apple, needed to get it together and offer some OS-level controls that would allow us to be less distracted. He said something to the effect of ‘think about if HealthKit tracked your usage the way it tracks the rest of your health. Apple is a decision away from including that.’ Google just announced tools built in to the upcoming version of Android and I expect Apple will do something similar.

Several months before that dinner in Stockholm I became acquainted with Tristan Harris and the work of the Center For Humane Technology. Tristan was everywhere — TED, the podcast circuit, many mainstream publications. Then there was the Nellie Bowles article in The NY Times about making your screen greyscale, which I did for quite a while and still do occasionally. A little over a year ago I started using an app called Moment, which quantifies my iPhone usage. There’s nothing better, at least not for iOS. Experience has taught me the best way to change something is to start measuring it. Here’s a recent snapshot of my iPhone usage.


It’s worth noting that I exclude some apps I don’t think should be counting toward my screen time — Waze, Google Maps, Mail, Messages and the Home & Lock Screen.

If you’re not curious about your mobile usage, you either don’t use it as much as most people or you’re in complete denial. My guess is your results will shock and shame you into paying much closer attention. You will think to yourself, ‘this just isn’t possible!’

Moment and reading a lot about technology addiction has lead me down a path of experimenting with a bunch of ways to cut down on the amount of time I spend on my iPhone. I had long since turned almost all notifications off on all devices. I highly recommend this as a first step to anyone interested in reducing distractions. Decide who or what should be able to interrupt you and turn everything else off. Changing my screen to greyscale had a small effect, but not much. Moving apps off my home screen and into a folder helped a little. Unsurprisingly, what helped the most was simply deleting apps from my phone. Short of that, reflecting on how happy an app makes me when I use it was also quite helpful. If an app made me unhappy or otherwise feel negative, I deleted it. Here’s what my current home screen looks like.


When I initially started assessing apps that made me feel negative and unhappy, Twitter was at the top of the list. It was also the app I used the most. I started using Twitter in 2006. I was among the first thousand people on the network. For the following decade I really loved it, but something started to happen a couple years ago, probably more. There was an explosion of harassment, hate, abuse, bigotry and, of course, there was the 2016 election. The election was the tipping point for me. To make matters worse, Twitter was unwilling to deal with the negativity effectively, though they took a nice step this week to hide disruptive tweets from conversations and search. I’m not going to hold my breath.

Instead of deleting my Twitter account, which I don’t imagine I will do, I made a bunch of lists and unfollowed nearly everyone. Twitter had so clearly become a hazard to my mental well-being, I just needed to stop using it the way I was using before I unfollowed everyone. I was retweeting, issuing my own hot takes on the same things everyone else was outraged about and I started hating myself for it. I put a few rules on my Twitter usage — I was mostly going to use it to share links, I would steer clear of most political discussions and I would try my best to keep my tweets positive or at least neutral. It didn’t take long before I was using Twitter much less than I once did. Then I started thinking, why should I keep publishing what I do only on Twitter? All signs point to Twitter becoming much more of a walled garden and while I plan to use Twitter again, it’s going to be different.

This brings me to the second topic — the return to the open web, or as some refer to it, the re-decentralization of the web. This isn’t a new idea, but a continuation of an effort that really got underway some years ago. The promise of the open web didn’t last long and many are waking up to the fact that we need to do something to save it.

Not long after I got serious about reducing the time I was spending on my iPhone and how I was using Twitter, I started noticing articles bubbling to the surface. Tom Critchlow’s “Small b blogging” and Dan Cohen’s “Back to the Blog” come to mind and are great reads on a renewed interest in, and support of, blogging on the open web. Wired even called for an RSS revival (I continue to use RSS as I have since the early aughts), the antithesis of the algorithmic bubbles of Facebook, Twitter and others. And then there was microblogging.

At the beginning of 2017, a guy called Manton Reece launched a very successful Kickstarter campaign called Indie Microblogging: Owning your shortform writing, which resulted in a platform called Micro.blog that really does feel like the beginning of something special.

Over a month ago I tweeted…


That day I dusted off whatevernevermind.com, updated a few things on my WordPress admin console and started writing, mostly microblogs (formerly known as tweets) and syndicated them to my Micro.blog account. It was like starting over with a bunch of nice people talking about interesting things that, for the most part, didn’t include politics. They were also posting amazing photography and microcasts. The most recent version of the macOS Micro.blog app even has a great Instagram import tool, which has allowed me to import every photo I’ve ever posted on Instagram to my blog.

The idea of publishing on my own corner of the internet and syndicating out microblogs and selectively cross-posting to Twitter (if I even do that) is new for me. It feels right. If there’s engagement, great. If not, at least I’m writing and it has a home that isn’t dependent on anyone except me. That feels like the internet I’ve always loved.

Instead of getting sucked into my phone and filling every idle moment with my eyes on a screen, I’m making a serious effort to enjoy more idle moments. I’m being more intentional in how and when I use my phone. I’m far from perfect, but I’m enjoying being in my head more often and being more present in conversations, especially with my kids. Letting my mind wander has been a catalyst for reading and writing more, leaving less time for infinitely scrolling, though I still do more of that than I would like. My intention is to do it less and I’m measuring my progress every week.

Going Back To Blogging

Image by Christophe Benoit under a Creative Commons license

I’ve been giving a lot of thought to how I’m consuming and participating in social media. The thinking is also related to my efforts to pay closer attention to how much time I’m spending on my phone, but I’ll save that for another post. I was among the first users of Twitter in 2006 and until the last few years, I really enjoyed it. The 2016 election was a big turning point on so many fronts, but I felt and witnessed it most acutely on Twitter. Make no mistake, even before the election Twitter had been struggling with an insane amount of hate and harassment on the platform. Many of us expressed frustration that Twitter didn’t seem to care, or at the very least weren’t willing to move quickly to address the issue. It’s clear they prioritize growth over all else and removing people from the platform doesn’t serve their business needs. I don’t believe they’ll have much of a business for much longer. But I digress. To put it simply, I’m just not happy when I use Twitter anymore. It makes me miserable. No matter what lengths I go to, I find it increasingly difficult to avoid vitriolic political conversations, noisy retweeting and hot takes on everything that’s happening in the world, every minute it’s happening. That’s not how I want to spend my time.

I’ve tried many things to see if I could somehow find the Twitter I used to love, but it’s so clearly gone that I’ve all but given up. Over the last year or so I unfollowed nearly everyone, added people I care anything about into public and private lists and set my tweets to delete every 14 days. I’ve been using Twitter mostly to share links with the few thousand people that follow me, the vast majority of whom do not engage with anything I post, so why bother anymore? The way I look at it, whatever small amount of energy and effort I put into Twitter is energy I could be putting into something that is mine, on a platform I control, that will live on as long as I pay the domain registration and hosting bills.

Up until today, the last thing I posted of any substance here was almost three years ago. Back when I started blogging, there were no social networks. Blogging was very social for me. I was going though my email archives this week and thanks to my digital hoarding, I have all of my blog comments in my email. Reading through a few of them, I couldn’t help but be nostalgic. It was nostalgia for the community and the conversation. I miss it. I used to experience it on Twitter, but that’s long gone now. I love writing for many reasons and I’ve continued doing it mostly in the form of journals that I don’t share publicly. I do miss writing for the web though. I miss the healthy feedback loop. I miss the conversations that can come from sharing ideas with other people. I’ve been scared to leave Twitter. I’ve been even more scared to start publishing on my own domain again. The thing that has really been holding me back from blogging again is what Dan Cohen refers to as ambient humanity in his post, “Back to the Blog”.

Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site.

It’s worth reading the whole thing, but the quote above really resonated with me in a big way. There hasn’t been any sort of technical reason keeping me from getting back to my blog. I’ve actually kept the blog alive all this time, if for no other reason than having it serve as an archive. Over the last year, I consolidated posts from other blogs that have disappeared, migrated posts from Tumblr and made sure to keep my WordPress installation up to date. I’ve had my own domain for nearly twenty years and throughout many of those years I’ve been publishing and now I think it’s time to return. Even if no one reads it, it’s about investing in me.

“There’s no more urgent reason to write. you’ll not only improve your communication, you’ll learn to think more clearly as well. The person who most benefits from your writing might be you.” — Seth Godin

As I’ve been thinking about beginning to blog again, I’ve been exploring Micro.blog. It’s is one of the more interesting efforts I’ve seen lately and I’ll be cross-posting my short posts there. You’ll see a couple of them below this one. I think of these short posts the same way I used to think of tweets. If you’re on Micro.blog, feel free to follow me there. If you want to read everything I post, I suggest doing so via RSS. It’s no coincidence that RSS is seeing a resurgence. I’ll probably do an extensive write-up on how I use RSS soon. In the mean time, create an account on Feedly and add this site.

I find myself walking down the street, and every fucking thing I think about, I also think, “How could I fit that into a tweet that lots of people would favorite or retweet?” It’s disgusting, and I feel like a meth addict, with constant, obsessive urges to fit every goddamned idea into a tweet. To share. With you. Without any real filter, which is what the writing process is.