“I think it’s important to make sure that the consumer has a choice and that we have the flexibility to give them an offer that makes sense. It’s very hard to explain to Jimmy Page why "Stairway to Heaven” is 99 cents and Chumbawamba is the same price.“
I’d like to be a fly on the wall for that conversation. Is a sliding scale really the way to go? Who gets to decide if Zeppelin or Nirvana or The Jonas Brothers are more valuable? We might as well re-create the Hollywood Stock Exchange. Oh, the 90s…