Vibram Boss: IP Enforcement Is A Waste Of Time; You’re Better Off Building A Relationship With Customers | Techdirt
I really like this:
Vibram offered vouchers to customers who had unwittingly bought fake Five Fingers, so that they could buy the real product at cost price.
The company also put up a page on its website alerting customers, enlisted the help of bloggers and asked fans of its Facebook page to get the word out.
Within a year, the deluge of complaints from customers who had bought fake products slowed to a trickle.