We look for genuine voices; people excited about music, thinking, drawing, experimenting, creating. We want people who would blog whether or not they were listed on the Hype Machine. It’s easy to tell when something is forced to be a “music blog” — the words stumble out uneasily, and something just doesn’t click. To quote Bukowski, “if it doesn’t come bursting out of you/in spite of everything/don’t do it.”