What if We Replaced iTunes With the Cloud?

artistspaid:

Sarah Perez / ReadWriteWeb:

Lala has it all except for one thing: the source of the tracks themselves – they had to come from somewhere, right? You probably either torrented them or purchased them…possibly even from iTunes. For Lala to beat iTunes at its own game, Lala needs direct access to the artists and their music.

That’s where SoundCloud is different. With their service that “moves music,” an artist could upload a track to SoundCloud, which then could immediately become available in your web-based iTunes replacement app (The Cloud Player), and perhaps then it could be instantly streamed over your mobile device, too. Meanwhile, when you’re on your desktop or netbook, you only need browse to the cloud player’s web site to have a fully functional music management tool where you make playlists, share them with friends, and seek out new music. Combine that with Lala’s and Last.fm’s model which lets you stream tracks for free to encourage purchases, and you have a system that no longer needs the desktop, the music labels, proprietary software or hardware. In addition, on the flip side, the artists using SoundCloud can track the distribution of their tracks, the number of plays, and more.